A challenging environment

VA Platforms

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Sales of variable annuities are continuing their upward trajectory. Sales for the US alone in 2007 were up 16% on the previous year, to a total of $182 billion, according to Nava, the Association for Insured Retirement Solutions. Insurance companies are continuing to introduce a host of new products, competing intensely on innovation and death and living benefit features to attract the baby boomer generation keen to maximise their retirement income.

Variable annuities are also attractive from a s

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