Hedge funds need to take individual approach to marketing to family offices

Potential rich pickings

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In this lose-lose situation hedge fund managers are finding it tricky to market themselves to family offices.

According to Bill Yelverton, executive director at wealth management strategists Scorpio Partnership, there are roughly 31,000 ultra high net worth individuals (UHNWIs) served by 6,000 family offices in Europe alone. These family offices are controlling an estimated $2 trillion, providing a major source of capital for hedge funds.

Yet family offices seem particularly guarded when it comes

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