Marketing your hedge fund in the UK

Knowing the ropes is key both to successful distribution strategies in the UK, and avoiding unwanted attention from Britain's FSA

The three main ways by which UK investors typically invest in alternative investment funds are by direct dealing with the private fund, via a UK intermediary, or by investing in a listed investment company.

UK investors are not prohibited from investing in offshore vehicles. They may research fund opportunities themselves or they may, subject to restrictions or financial promotion and regulated activities, be contacted by such funds or their investment managers.

The use of a UK intermediary who

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