Hedge funds need positive public relations campaign
Hedge funds continue to attract bad press and an even worse public image. It is time to improve the relationship with the public, media and politicians – something that will benefit capital flows
It is easier to perceive error than to find truth, for the former lies on the surface and is easily seen while the latter lies in the depth where few are willing to search for it.
Johann Wolfgang von Goethe (1749-1832)
Truth is an elusive, philosophical concept. Like facts it can be bent and twisted, moulded to fit arguments, circumstances and long-term schemes.
Since the financial crisis, truth seems to have been thrown out the window. Quite rightly hedge funds can feel somewhat persecuted
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