Hedge funds need positive public relations campaign

Searching for truth

Sad Dog
Hedge funds need a better, softer image

It is easier to perceive error than to find truth, for the former lies on the surface and is easily seen while the latter lies in the depth where few are willing to search for it.
Johann Wolfgang von Goethe (1749-1832)

Truth is an elusive, philosophical concept. Like facts it can be bent and twisted, moulded to fit arguments, circumstances and long-term schemes.

Since the financial crisis, truth seems to have been thrown out the window. Quite rightly hedge funds can feel somewhat persecuted, bear

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