Personal touch tips the scales

Newly-launched European-based hedge funds in the UK and continental Europe are attracting investment almost solely through individual, face-to-face meetings, avoiding the conference circuit and many larger events where their message can become diluted.

In a survey conducted by Hedge Funds Review this month, start-up funds with a combined £753m in their portfolios, and more than £3bn in alternative products in the groups that run them, have said meetings with investors on a one-to-one basis, or pr

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