that's The long and short of it

The UK and European hedge fund market has added fresh blood through the numerous long-only retail managers entering the market.

The former retail managers ' or, in some cases, retail managers who are running long-only portfolios simultaneously with long/short ' have yet to, as a group, establish track records in the hedge fund market. In addition, there has been criticism that long-only managers lack the resources and ability to short stocks as their entire background has been focused on selectin

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