W(h)ither the Great Unwatched - when it comes to retail investors, will hedge funds ever feel the love again?

retail investors

In the past couple of years, the hedge fund industry as a whole has arguably looked to attract institutional, non-retail investors, leaving hedge funds' traditional investor base - high net worth individuals, private banks and family offices - rather out in the cold.

James Freeman (pictured below), head of marketing at Key Asset Management in London, believes, in this period of high market volatility, action needs to be taken by not only the hedge funds but also retail investors' financial ad

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