Customer is king

As one of the leading hedge fund investors in recent years, Ramon Koss, head of alternative investment and mutual funds at Credit Suisse, could be expected to extol the virtues of absolute return investing. Instead, he insists on differentiating between what he calls 'industry myths' and rational expectations.

At a recent Hedge Funds Review conference, Koss remarked that the alternative investment industry is spending more time and money on marketing efforts than on investor education. "But,

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